By. Heri Akhmadi, M.A.
In the recent development of fast food industry today, environment has become the major issue in this business. Many companies declare their concern and responsbility on environmental issues not only to show their care for this matter, but also to attract consumers as marketing strategy. Moreover, fast food product is often assumed as junk food that is unhealthy to consume. The policy on environmental issues such as energy saving and waste recycling are good strategy to counter this controversy.
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